A marketing strategy advisor and educator teaching everything I know about the business of consulting.
Setting the example
You’re a marketing professional.
Which means people are deciding whether to hire you—at least in part—based on your marketing.
It’s similar in other industries, too. You wouldn’t go out of your way to work with an unfit trainer. Or a doctor who doesn’t exhibit healthy practices.
You wouldn’t rush to hire a writer who doesn’t write for their own business. Or a web designer with no website. Or a graphic designer with ugly branding.
But the opposite is true: you would seek a trainer who is fit or a designer with a slick website.
It’s a huge advantage if you eat your own dog food.
Your marketing doesn’t need to be complicated for it to leave an impression. Doing simple fundamentals with a sound strategy works wonders.
But ideally, you want to do good marketing as evidence for what you can help your clients do.
Create a simple marketing program and execute it consistently. Set the example for your clients.
You’d be surprised how often this gets taken into account by your prospects—consciously or not.
—kw
P.S. In case you missed it, I opened up a new content-focused membership tier of Mindshare. It contains ALL my training, content, and templates. It even has a 7-day trial, so you can poke around before deciding to commit. No brainer. Check it out here: https://howtoselladvice.com/membership
How to Sell Advice
Kevin C. Whelan
A marketing strategy advisor and educator teaching everything I know about the business of consulting.
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