A marketing strategy advisor and educator teaching everything I know about the business of consulting.
Sell more with email
If you’ve been on the internet longer than a minute, you know that social media platforms rise and fall in their popularity.
Algorithms change, attention shifts—heck even the owners can change hands!
And while social media is a great way to build your top of funnel and build awareness for you and your business, it’s not the best place to sell.
That’s where your website—and as importantly—your email comes into play.
Email is your ticket through the algorithm gatekeepers.
Assuming you build and maintain trust, you get to have direct and permanent contact with the people most interested in what you have to offer.
When you spend most of your time educating (read: helping) people on how they can grow their business, people will naturally build trust and familiarity for you and the expertise you have to offer.
The question then is how should you sell via email?
If you push too hard, you’ll turn people off. Nobody hires a desperate consultant, after all.
But if you never sell, nobody will know what you’re offering that can help them further!
So – to answer this dilemma, I reached out to Dylan Bridger. Dylan is a chemical engineer-turned-email marketer who practices what he preaches.
He has generously agreed to do a training on How to Generate More Sales from ANY Email List tomorrow at 11am.
Normally, these trainings are for Mindshare members only. They go deep on a topic and then get stored in the library along with trainings from me and past guest experts like Tsavo Neal and Billy Broas.
But this time, Dylan and I decided to make it public… and free!
I’ve seen the slides and Dylan has a lot prepared for tomorrow. You’ll want to bring your pen and paper because he doesn’t talk at a high level—he gets right into the tactical good stuff.
If you want to attend, register now so it’s in your calendar for tomorrow: https://lu.ma/generate/
Hope to see you there!
—k
P.S. Almost 200 people have registered already, so you’ll be among good company. Bring your questions so Dylan can help YOU generate more sales via your list, too. Last call to register before it kicks off tomorrow morning: https://lu.ma/generate/
How to Sell Advice
Kevin C. Whelan
A marketing strategy advisor and educator teaching everything I know about the business of consulting.
I've been writing recently about using content to build relationships with your ideal buyer at the peer level. I want to underscore that it's not really about producing either strategic or tactical content. It's not even about teaching vs. relationship building. The reality is, a mix of all of it can work extremely well. The real test is whether you can join the conversation already happening in the minds of your buyers. If your buyers are mostly concerned with identifying and hiring people...
Here’s a mindset for you. What if your emails (or social media posts) were designed not just to educate, but to build a relationship with people in your audience? How would it change your writing style? How would it change your tone? How would it change the content of your emails? My guess is you’d introduce more of yourself into your content. You’d tell more stories. You might even feel like you could relax a little. You’d probably try to speak the language of your ideal audience. You’d...
An interesting question came up today on a Mindshare group coaching call. The topic was essentially why someone’s long-form educational content via email wasn’t converting any leads—even though the list was big enough to think it would. If you tend to teach hard with your content, this might be for you. You might be writing for the wrong audience If you’re consulting, the people hiring you are in a leadership role—i.e. CEOs or other executives. Those people don’t want to get deep down in the...