A marketing strategy advisor and educator teaching everything I know about the business of consulting.
How to Generate More Sales from ANY Email List (Recording)
Thanks for attending yesterday's live training with Dylan Bridger on How to Generate More Sales from ANY Email List!
As promised, here's the recording:
If you're receiving this email, it means you requested to be added to my mailing list when you registered—welcome!
What to expect next
I'm going to drop you into a little 5-day email course on how to go from selling execution work to advising, teaching, and training.
It's the best way to begin to get acquainted with some of my thinking.
My main mission is to help you create more leverage and profit by selling your brain, not just your hands.
As a subscriber, you'll get emails from me on topics like business model design, marketing your business, codifying and delivering your intellectual property, scaling your IP, and a lot more.
You can learn more about me here: https://kevin.me/about
Welcome to this journey - see you in the next one!
—kevin
P.S. Quick reminder, the membership I run is open again until Friday at midnight EST. We don't know each other too well yet, so I created a 7-day trial for $7 so you can see what's inside at almost no risk. I'll even refund it if it's not for you.
I would make it free to try, but then it would invite a lot of general tire kickers. You're getting access to my entire body of work (which is growing monthly) to see if it might be for you.
Full details and link to sign up: https://howtoselladvice.com/membership
How to Sell Advice
Kevin C. Whelan
A marketing strategy advisor and educator teaching everything I know about the business of consulting.
I've been writing recently about using content to build relationships with your ideal buyer at the peer level. I want to underscore that it's not really about producing either strategic or tactical content. It's not even about teaching vs. relationship building. The reality is, a mix of all of it can work extremely well. The real test is whether you can join the conversation already happening in the minds of your buyers. If your buyers are mostly concerned with identifying and hiring people...
Here’s a mindset for you. What if your emails (or social media posts) were designed not just to educate, but to build a relationship with people in your audience? How would it change your writing style? How would it change your tone? How would it change the content of your emails? My guess is you’d introduce more of yourself into your content. You’d tell more stories. You might even feel like you could relax a little. You’d probably try to speak the language of your ideal audience. You’d...
An interesting question came up today on a Mindshare group coaching call. The topic was essentially why someone’s long-form educational content via email wasn’t converting any leads—even though the list was big enough to think it would. If you tend to teach hard with your content, this might be for you. You might be writing for the wrong audience If you’re consulting, the people hiring you are in a leadership role—i.e. CEOs or other executives. Those people don’t want to get deep down in the...